Unit 1 - media products and audiences

 Media effects Media regulation Statement to answer or a question Statement: media effects or regulation Answer the question first in the first line  Support and argue against theories in every paragraph. 5 Marks for theory and terminology 10 marks for examples 5 marks for understanding (how does instagram back up stereotypes, violence, representation of men, representation of women. BBC 2019- Scrolling on your phone through Instagram causes you to have negative thoughts about your body when comparing to other people) Media effects: Passive audience theory: Audience cant think for themselves and we believe everything we see Hypodermic syringe - Implies that media has a negative impact. Mass audience believe everything that they see/hear as part of the culture industry Cultivation theory - By repetitive viewing of violent images the audience may bevome immune towards negative an/or violent representations, as per the ideas about desensitisation (Gross & Gerbner 1976) Moral ...

Statement answering or actual question No less than 12 marks Q9/10= 20 Marks Steve Neale - Repetition and differences Steve Neale suggests products work with instances repetition and difference. In the product I have studied ….  Rick Altman- Generic pleasures (1999) Emotional Intellectual Visceral David Buckingham - Genres are in a constant process of negotiation and change (1993) Claude-levi strauss - Binary opposition (1958)     Two opposing ideas     Protagonist vs Antagonist     How does Mise-en-scene influence binary opposition     How does sound enforce binary opposition Pam Cook - Cause and effect (1085)      Traditional narratives have a linearity of cause and effect, with an overall trajectory of           enigma resolution Narrative structre: Todorov's  - conventional structure Equilibrium Disruption/disequilibrium New equilibrium Climax Restoration of new equilibrium Roland Barthes ...